About Light Pulse
Building a more considered way for local businesses and clubs to work together.
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The Founder
Michael Walsh
Michael is building Light Pulse to make local sponsorship more intentional, structured and accountable. Based in Melbourne's western suburbs, he saw a gap between what businesses want from sponsorship and what the traditional process delivers.
Light Pulse is not a large agency or an established national platform. It's a focused, local service building a network of commercial relationships that support community sport.
The Observation
Both sides want the same thing — a partnership that makes sense.
Businesses want sponsorship to mean something for their business — not just a logo placement, but a real connection with the community they're supporting.
Clubs need commercial support but often rely on volunteers who have limited time to negotiate, coordinate and manage sponsor expectations.
Light Pulse exists to help both sides agree on a partnership that makes sense, with clearer expectations and follow-through.
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